Why Our Ambassadors Love Charcoal (And You Should Too)

Cooking with Charcoal

There's something unmistakable about cooking over charcoal—and our Char-Griller ambassadors agree. To celebrate National Charcoal Day, we asked a few of our favorite backyard pros to weigh in on what keeps them reaching for the charcoal bag time and time again. Spoiler: it's all about the flavor, the flexibility, and the good vibes.

Charcoal = Flavor, Versatility, and Pure BBQ Energy

Charcoal Flavor and Versatility

"I've done a lot of cooking on every kind of cooker," says Tone Ramirez (@TFTI.BBQ). "But I always come back to charcoal." Why? Because it gives you options. Whether you're going hot and fast with blazing coals or low and slow with a kiss of wood smoke, charcoal lets you control the cook—and the flavor.

With Char-Griller Lump Charcoal, you get that classic, rich base that pairs perfectly with any type of wood. Want to add hickory chunks for a bold BBQ punch? Do it. Want to go mesquite for that Texas-style flavor? Be our guest. Charcoal plays nice with your wood of choice, giving you that authentic, smokey flavor you just can't replicate on a gas grill.

Master the Heat

Another top tip from our crew: let your vents do the work. James Llorens (@certified.creole.bbq) reminds us that temperature control is all about airflow—not flame. More air = hotter fire. Less air = cooler burn. Get to know your dampers and you'll unlock your grill's full potential.

Real Flavor, Real BBQ

Charcoal grilling isn't just about heat and smoke—it's about creating food that brings people together. Whether you're cooking for a weekend family dinner or hosting neighbors for a backyard celebration, charcoal brings the flavor that everyone remembers. There's no mistaking the flavor you get from charcoal grilling.

"There's just something about the aroma when meat juices hit hot coals and vaporize—it creates a flavor you can't fake." - Zach Hughes.

"The more we let it rest and those juices redistribute, the more moisture stays in your meat." - Tone Ramirez

Whether you're a seasoned pitmaster or just getting started, charcoal grilling offers unmatched versatility and flavor. And with tips from our ambassadors and a lineup of seriously hardworking grills and charcoal, you're already halfway to greatness.

Now fire up your Char-Griller, enjoy some quality time around the grill, and make this National Charcoal Day one to remember.